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Big Brother is watching you. At least that is what you might be thinking when you're suddenly presented with online ads related to a recent web search. It's not sinister though, it is a very common practice known as ad retargeting and it's helping many online businesses pull in new customers. Read More

Love it or hate it, Google is the dominant force when it comes to ranking your company's website. That ranking is registered when a prospect types in a keyword to find something they're looking for like "dentist in East Lansing" or "T-shirts in Fort Lauderdale." Google wants to reward it's users by Read More

There is no telling where the inspiration for the next great idea will come from. You could dream up a new invention or think about a perfect solution for a problem in your life. Wherever that idea comes from don't be discouraged if anyone thinks it’s crazy. All it takes is that one great crazy ide Read More

Looking to expand your business? You might want to look to the Far East - as in China. There is a groundswell of eager Chinese consumers with money to spend so how can you break into the Chinese market? It's going to take a little groundwork and investment.

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We learn as much from our failures as we do from our successes. That has long been a truth in business as well as in life. Here are some prime examples of entrepreneurs who bounced back from failure. Read More

A business can't become a success on its own. Every company needs to develop partnerships with vendors and customers in order to generate profits. The potential for profits can be elevated even further with a joint venture partnership. Read More

Are you getting the traffic to your website you deserve? You might have terrific visuals and engaging content but there is a key element that could be affecting your conversions. That would be the call-to-action. You can improve your call to action by following these helpful tips.
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Ideally, the best corporate board for a given company would be one that is diverse. Hiring board members with the same background and education could find your company "stuck” and unable to draw from variety of experiences. When it comes to gender diversity, a recent study supports the idea that wo Read More

We all know the "customer is always right." But did you also know that the "customer is always lying?" Maybe not so much as lying as not telling you what they're really thinking. Yes, you can put out the occasional survey to get impressions of your business but by then it might be too late to fix t Read More

Though there is a worry among some investors that clean technology could be the new investment bubble ready to burst. However, there are indications that would point in the direction of longer lasting investment opportunities with clean technology businesses. Read More