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Self taught, self employed working mom earns #30 spot in top 200 Winners Circle in national business contest. Read More

The next time you design a web site, its okay to take it for a joy-ride. You've earned that right. But, make sure you throw the keys to other drivers and let them take it on the highway or down the street to Starbucks. These people are your user testing hero's. Read More

Dear web site visitor. I can't tell you how glad I am that you found my website. You have no idea the great lengths we've gone to get you here, let alone what we're about to do to keep you on this web site. Read More

Had enough of web page abandonment? Are those cost per click fees putting you further in credit card debt and not producing any bang for your buck? Which part of "understand your web site visitor" didn't make it to the drawing board? Read More

How do we know when we've failed? How do we know when we've succeeded? If we don't make the effort to include customers ' needs and desires in our interaction with them, and our competitors do, what message does this send? Are you inviting user feedback? Read More