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A cohesive site requirements document will spell out, in detail, how to write content for searchers, how to optimize for engines, and how to display media to sell a product. Read More

"So-called “New Agers” have conducted sweat lodges for years. They use it for purification purposes. Some are taught and guided by someone from a tribe but many are simply done incorrectly. Such was the case of the one in Sedona in which two people died." Read More

For very large purchases my husband, Eric, won't leave the house until he's researched it to death for brand reputation, customer feedback, and consumer reports studies. Typically, he'll enter a store knowing more than the salesperson and it becomes a battle of who knows more about what and then Eric hands over the money once he's proven how b Read More

If you are in the business of optimizing web pages and promoting web sites in search engines, in all likelihood, you've never personally experienced the product or service you're paid to market. Read More