These stories submitted by CtaylorVL became hot on BizSugar

Brands need to engage more with their customers

Brands need to engage more with their customers - http://conversation.cipr.co.uk Avatar Posted by ctaylorVL under Public Relations
From http://conversation.cipr.co.uk 2698 days ago
Made Hot by: LimeWood on March 26, 2013 3:33 am
Whilst some brands have a dedicated and well-oiled machine to engage with fans, there is still vast opportunity to achieve more. Although 90% of online adults use social media, on any given week the average Facebook user will spend just 0.5% of their time interacting with brands that they follow. Read More

'Unsubscribe' doesn't spell the end for marketers

'Unsubscribe' doesn't spell the end for marketers - http://www.brothermailer.co.uk Avatar Posted by ctaylorVL under Direct Marketing
From http://www.brothermailer.co.uk 2705 days ago
Made Hot by: LadySophy on March 19, 2013 2:20 pm
Just because a customer decides to opt-out of receiving email updates from a company, doesn't mean they can't still contribute towards the campaign's success.

So says email marketing expert Lisa Wiese, who believes parting shots delivered by freshly 'opted-out' users can help brands pi Read More

How Sesame Street reached 1 billion YouTube views

How Sesame Street reached 1 billion YouTube views  - http://ragan.com Avatar Posted by ctaylorVL under Success Stories
From http://ragan.com 2703 days ago
Made Hot by: deanuk on March 17, 2013 5:44 pm
Do you want your brand to go viral? Take a cue from Big Bird and the gang: Educate, balance serious and light-hearted content, and know what's important to your viewers. Read More
This morning, Keira Knightley's "sexually suggestive" Chanel advert was banned by the Advertising Standards Authority. In it, the actress is seen in a partial state of undress and whispers seductively to a photographer. So the question is this: is there a place for controversy in content marketing? Read More

Proof that content marketing actually works

Proof that content marketing actually works - http://blogs.imediaconnection.com Avatar Posted by ctaylorVL under Online Marketing
From http://blogs.imediaconnection.com 2748 days ago
Made Hot by: businessluv on January 31, 2013 9:38 am
By now, most marketers recognise the importance of content. They can sing its praises for hours; citing improved brand reputation and thought leader establishment until the cows come home. Let’s face it though, for some people, it’s all about the stats – rightly so, too. Read More
For B2B content marketers just starting out with curation, it can seem difficult to know where to begin. Here’s an inside tip – you can find 85% of the content you need for curation via a simple, often underrated tool: the humble hashtag. Read More
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