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Whilst some brands have a dedicated and well-oiled machine to engage with fans, there is still vast opportunity to achieve more. Although 90% of online adults use social media, on any given week the average Facebook user will spend just 0.5% of their time interacting with brands that they follow. Read More

Just because a customer decides to opt-out of receiving email updates from a company, doesn't mean they can't still contribute towards the campaign's success.

So says email marketing expert Lisa Wiese, who believes parting shots delivered by freshly 'opted-out' users can help brands pi Read More

Do you want your brand to go viral? Take a cue from Big Bird and the gang: Educate, balance serious and light-hearted content, and know what's important to your viewers. Read More

This morning, Keira Knightley's "sexually suggestive" Chanel advert was banned by the Advertising Standards Authority. In it, the actress is seen in a partial state of undress and whispers seductively to a photographer. So the question is this: is there a place for controversy in content marketing? Read More

By now, most marketers recognise the importance of content. They can sing its praises for hours; citing improved brand reputation and thought leader establishment until the cows come home. Let’s face it though, for some people, it’s all about the stats – rightly so, too. Read More

For B2B content marketers just starting out with curation, it can seem difficult to know where to begin. Here’s an inside tip – you can find 85% of the content you need for curation via a simple, often underrated tool: the humble hashtag. Read More