'Unsubscribe' doesn't spell the end for marketers

'Unsubscribe' doesn't spell the end for marketers - http://www.brothermailer.co.uk Avatar Posted by ctaylorVL under Direct Marketing
From http://www.brothermailer.co.uk 2442 days ago
Made Hot by: LadySophy on March 19, 2013 2:20 pm
Just because a customer decides to opt-out of receiving email updates from a company, doesn't mean they can't still contribute towards the campaign's success.

This is according to email marketing expert Lisa Wiese, who believes parting shots delivered by freshly 'opted-out' users can help brands pinpoint where they're going wrong.





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