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Payment gateways are different from payment processors. What factors should you consider when purchasing a payment gateway for your e-store? Read to find out. Read More

If you own a business, you must think about marketing. And when it comes to marketing a business, you just can’t do without visuals. That’s the simple truth. Visuals have long been the key to marketing across all platforms. And they have become increasingly significant in the digital world as well. Read More

Hashtags are an essential part of your social media marketing today. It does not matter what kind of content strategy you are implementing in the social media. You can hashtag them every time. Nevertheless, not using hashtags is one of the most common mistakes that people make in social media marke Read More

If you are already late in adopting social media in your digital marketing strategy then begin with Pinterest. This is a great piece of advice that you cannot afford to ignore if you have actually set up a store and is eagerly looking forward to some sales to kick start. Read More

Videos are fun to create and exciting to watch. It is a powerful storytelling medium that makes content marketing fun, intriguing, informative and compelling to watch. But, are videos appropriate for all content types? Read More

You have started a business and you want it to flourish. It’s surely a great idea. But have you thought about the ways you should do it? Have you thought about the marketing procedures that you should adopt for your business? Read More

The changes taking place in the online marketing industry are sometimes inconsequential. Other times, they are of monumental importance. A particular change may be highly relevant or not at all relevant for the industry, but it always brings in light the dynamicity of the industry. Read More

Nobody expects the web designing industry to be at a standstill. And it is not at a standstill. It is up and running with many new design trends queued up in the line. Some of them are already in practice, and through the ensuing years, more will show up. Read More

The design industry seems to be the application area of the dialectical logic as Skeuomorphism, which is almost unanimously considered a passe and flat design that might coalesce and a synthesis that might originate. Read More

It’s not clear at this moment where the web designing industry is heading. One group of designers, who are savvy with coding (it’s better to call them developers) prefer designing in the browser whereas another group sticks to photoshop based designing. Read More