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Jeff Bezos, not known for buying things just because he can, just grabbed The Washington Post. This could be the start of a real Influency Change in Journalism.

With Any Luck, Jeff Bezos Buying The Washington Post forbears his getting ready to slap Henry Blodget around. Read More

Google Search God Matt Cutts just described a common web page trick like this: 'If you're just doing it for users I THINK you'll be in good shape'. Uh-Oh. Read More

Search Engine Optimization is a very important Influency component. And we've stopped selling SEO as a stand-alone process. Why? Because Statistics Lie. Read More

Advertising? Not just about getting messages out. It's about Influency and what comes back. Look at Google Adsense and ask why video content is special content? Read More

Influencey, schminfluency. Until people know you, you can call it anything and it's nothing. Influency is where you influence those who will buy your services. Read More

You're a hammer? Everything looks like a nail. You're a marketing person? The bean counters and the geeks look like bad guys. Influency is seeing they aren't. Read More

If you think Pornography doesn't matter, think 'advertising'. And Tumblr, and marketing, media, and content. Influency happens when you can control everything. Read More

Is anything more influence-y than coffee? Mark Schaefer might be. As with coffee, though, influency marketing either needs management, or it will manage you. Read More

Seth Godin is a marketing whiz. Yesterday, something he wrote struck me hard; Influency isn't easy. Low-hanging fruit is nice, but Influency happens over time. Read More

Are you more like Google or Amazon? Your marketing strategy guides the success of your influency effort; Amazon 'gets' long-tail marketing better than Google. Read More