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Whether you are a small business, a growing corporation, or a global brand, it is still essential, because organic search is perhaps the most valuable marketing channel nowadays. But because it involves a lot of legwork and effort, it's hard to justify why you'd have to partition a significant port Read More

Just like any other digital marketing initiatives, content marketing requires constant analysis over time, looking for new trends and insights that can streamline your strategy and ensure the success of your campaign.

Here are seven content marketing trends to watch out for in 2018. Read More

With the release of the definitive 2018 B2B Content Marketing Benchmarks, Budgets and Trends from CMI and MarketingProfs, content marketers will be able to analyze their tactics with their peers, and see where the industry is going in 2018 and beyond.

Check out this infographic as we relay the t Read More

SEO and Content Marketing has been the focus in the field of digital marketing landscape for many years now. Given the enormous benefits that each strategy offers, it would be unwise not to use both of them in your marketing campaign. If you don’t believe so, then check out this infographic as we o Read More

A study conducted by Moz and Buzzsumo revealed that up to 75% of a million online articles they analyzed were not engaging content. This is alarming because content that failed to engage with your readers means no transformation ever took place – transformation that will convert your readers into e Read More

Every brand, like humans, has their own distinct voice that conveys their messages to others and sets them as a unique entity. Finding your brand’s voice should be one of the first things that you’ve settled when developing your marketing strategy and plan – and that’s how important it is. It’s an Read More

Creating and defining your voice is a process of selecting a set of traits that comprise an identity, and then communicating in a way that expresses and prioritizes those traits. How can your business find its very own brand voice? Here are some steps and tips that can help you: Read More

Social media has had an enormous impact in today’s digital marketing landscape. in 2016, the social media sphere has continued to rise with more 2.3 billion active users and more than 1.9 billion active mobile social users worldwide. In return, 83% of all marketers have already taken advantage of s Read More

As an effective way to maximize the mileage of your best content, content repurposing is such a unique way to keep your blog fresh and updated every now and then especially in times when you are running out of new ideas and concepts. Read More

In today’s world where digital media and the internet are becoming commonplace for marketers to deliver their marketing message, the multi-million-dollar question of how to exponentially increase its impact to your untapped audience still remains one of biggest quest that needs a solution, or there Read More