When you create a content strategy, you need to understand who it is you're speaking too. You need to know your audiences' wants and needs while going beyond their current demographics.
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These stories submitted by Mallton became hot on BizSugar
What The Movies Can Teach Us About Content Marketing
Posted by mallton under Online MarketingFrom http://www.thesocialmediahat.com 3930 days ago
Made Hot by: Sun Tzu Business Guide on August 3, 2013 4:13 am
Will Passthoughts Replace Passwords?
Posted by mallton under NewsFrom http://www.thesocialmediahat.com 3929 days ago
Made Hot by: logistico on July 31, 2013 9:36 am
Researchers at UC Berkeley have developed a way to identify a person's identity by analyzing brain waves with commercial EEG hardware. Will we be replacing our passwords with passthoughts soon?
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Buffer Adds Custom Social Media Scheduling
Posted by mallton under Social MediaFrom http://www.thesocialmediahat.com 3931 days ago
Made Hot by: NolanGreen on July 31, 2013 5:09 am
Buffer has added "Custom Scheduling" to the toolbox. Now, whenever you set up a new link to be shared via Buffer, you have the option to schedule a specific date and time for that post.
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Whoa, Dude, Social Media Gave Us Our Own Interactive Television!
Posted by mallton under TechnologyFrom http://www.thesocialmediahat.com 3928 days ago
Made Hot by: AmyJordan on July 30, 2013 6:47 pm
Interestingly, thanks to the popularity of smartphones and tablets, and an increase in availability of apps that stream TV shows and movies, the number of homes with no TV is going up. More and more people are finding that they're OK with a smaller device and 100% streamed content.
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Why Chromecast Wins
Posted by mallton under NewsFrom http://www.thesocialmediahat.com 3930 days ago
Made Hot by: advertglobal on July 30, 2013 11:33 am
Google announced today a new product that rivals Apple TV, Roku and others. Will it dominate the living room content delivery industry? I think so.
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Pinterest gives a gift to businesses with Pinterest Suggestions
Posted by mallton under Social MediaFrom http://www.thesocialmediahat.com 3928 days ago
Made Hot by: problogger78 on July 29, 2013 4:58 pm
Rolling out in the coming days and weeks, Pinterest users will find new ways to customize their home feed and easier ways to discover new pins and pinners.
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Evernote for iOS Gets Skitch Integration and More
Posted by mallton under NewsFrom http://www.thesocialmediahat.com 3936 days ago
Made Hot by: businessluv on July 25, 2013 10:48 am
Last week, Evernote released an update for Evernote for Mac that integrated Skitch into the application, and now that capability has been further integrated into their iOS apps for iPhone and iPad.
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Healthcare and Social Media [infograph]
Posted by mallton under Social MediaFrom http://www.thesocialmediahat.com 3935 days ago
Made Hot by: kingofcontent92 on July 24, 2013 11:29 pm
People will talk about anything on Facebook - even their surgery or their doctor. Here's a look at what health-related issues people have reported talking about on social media.
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Running dry on blog post ideas? Talk to people.
Posted by mallton under Online MarketingFrom http://www.thesocialmediahat.com 3937 days ago
Made Hot by: jamiesteinberg on July 24, 2013 3:05 am
Talking to other people can not only be a great source of leads and relationship building for your business, these conversations can also inspire blog post ideas!
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HootSuite App Updated with Timesavers
Posted by mallton under NewsFrom http://www.thesocialmediahat.com 3938 days ago
Made Hot by: SimplySmallBiz on July 23, 2013 7:41 am
The mobile app for the HootSuite social media management dashboard received a major update today that will save users time, and may also pave the way for future upgrades.
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