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I would advise any client planning appearances at a big event to try getting talk radio interviews and other coverage from the local media. Read More

TV, radio and print (online and offline) are still great channels for getting your message out to large audiences. Read More

If you’re a business that hopes to cash in on holiday shopping, you can set yourself apart with a message that appeals to your audience’s changing values. And now’s the time to start – because we’ve already started shopping. Here are some tips for developing a new marketing approach that's in sync Read More

It sure looks like it. Most of the recent marketing successes are visual successes, not verbal ones. Here are 10 examples. Read More

The three Stooges is a classic that with many lessons for people doing marketing and PR. Each character represents a certain kind of client. Read and learn from them how to make sure you have a successful campaign. Read More

Find out what you can expect when being interviewed by the media. Learn 5 simple steps that will position you for making the most of your interview. Read More

“In a connected world in which individuals have the ability to choose from the best of TV past and present, more and more the audience will rely on filtering mechanisms and social networks to navigate and inform their choices…” Read More

Writing a book is one of the most difficult things to do. You don’t just fling a book at the public. It has to be presented in a way that both represents your message and resonates with the public. Read More

How you say what you say is more important than what you say. You can have great information, but if it is delivered improperly, the return is lost. Read on. Read More

There is nothing more satisfying than to see your team operate at peak capacity and enjoy it. But when they out do themselves and blow the doors off for our clients, well, it’s like being a proud mama. Read on. Read More