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A call center company dealing with software product leads must learn the importance of positioning strategy and marketing profile for them to have an edge among their competitors. Positioning is your selling concept; this is what motivates people to purchase your product, depending on the image tha Read More

Like many apex predators, great white sharks are the top of the food chain. They feared by many and threatened only by few. Too many people have already drawn parallels between this and the business world. Read More

Email used to be the wild, wild West of marketing. Today, that title belongs to social media. This, of course, is only natural. When you’re at the frontiers, there aren’t really that many rules to serve as your guide for doing things. Read More

It’s not news that today’s B2B marketing has been defined by digital technology. However, the impact hasn’t all been positive. Read More