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As we think about social media, social business and social employees, how will great companies use their employees to get ahead in the Future of Marketing? Read More

What is agile marketing? According to Sandra Zoratti, the VP of Marketing at Ricoh, agile marketing is all speed, collaboration and taking an iterative approach to marketing. Read More

What if you could tap into the minds of 3,000 marketers to find out where they stand when it comes to social media marketing? How valuable would it be to Read More

One of the biggest questions in marketing is ‘what is the role of marketing in the future of business?’ So as we start to wind down the Future of Marketing interview series, I am happy to be addressing that question here. Read More

In response to my post defining social selling, I realized that I needed to take a step back and define “What is a social business?” Read More

When you look to grow your business you need tools to help you manage as much as possible so you can focus on what you do best. Like stars, startups often come to us with a bright and promising vision and then, in spectacular fashion, explode or fizzle out and die. But there is always that one star Read More

Learn why marketing automation technology is the essential technology for creating marketing that people love. Read More

In a recent conference, I was asked my opinion on what is the biggest opportunity in B2B Content Marketing? Read More

According to a CMI and MarketingProfs study, 91% of B2B Marketers are using content marketing and that means a few things: First, it means content marketing Read More

Has the rise of digital, social and mobile technologies affected your marketing organization? In response to these rapid changes in the way everyone on the planet gets and processes information, governments, businesses and individuals are all facing the challenges of adapting to continuous change. Read More