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Do you know which metrics matter for your business or do you measure whatever is available in your analytics tool? It’s easy to jump in and view numbers such as pageviews and time on site without thinking about why we measure those things or if they even matter. We can do better.

Understanding w Read More

Google Analytics is a fantastic tool, but in my experience more than 80% of the companies actively using it, are not getting everything out of it. Or even worse, are not able to increase their bottom line.

There are a lot of factors that determine how useful a tool is for your organization.

I Read More

Do you know what to monitor with SEO and how to tie it into business goals? In this post, I’ll highlight some things that have changed with SEO, what that means for your content, some metrics you can monitor and how Supermetrics can help. Read More

Remarketing is a good addition to any advertiser’s toolkit but it needs to be strategic. Your prospects are not everyone and the same applies to your remarketing lists. You have loyal customers and prospects that are deciding whether or not to buy from you. With bidding options described in this po Read More

B2B and B2C have different ways of doing business, which is why the approach to PPC is also different. As consumers, we may research a product or service before purchasing and often do not consult anyone else before buying low dollar items. We click an ad for an item, then purchase immediately or v Read More