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Voice search is the new mobile. More than a passing trend, it’s a technology that businesses need to pay attention to as the use of it continues to grow. People use voice search everywhere – whether at home where no one can hear them or in a public setting while out with friends. This change in con Read More

For years, Google has been striving to be the most-used platform for search analytics. Their free tools are used in one form or another by nearly every marketer in the industry. To continue their domination of said market, they recently released an update to their Search Console (formerly Webmaster Read More

At the end of 2017, Google announced new ways to report on audiences in Google Analytics, giving entrepreneurs even more data about who is coming to their sites. Below are some features in Analytics that are about the audience and are not enabled by default. Users need access to the Admin area of A Read More

Analytics is a word thrown around a lot these days. However, knowing your website’s analytics and knowing what do with these number is the difference between night and day. With a good understanding of your website’s analytics, you can increase traffic, improve conversion rates, and promote your we Read More

Growing a SaaS business is not an easy task. The environment requires you to constantly attract a high volume of leads and turn them into recurring customers. With people able to cancel their membership at any time, your bottom line is never safe.

The typical SaaS marketing funnel looks like thi Read More

Do you enjoy doing keyword research? Probably not. It is one of the more tedious steps with Google AdWords campaigns. Depending on how many people are involved, it can be a lengthy process if you have to get pre-approval from other departments and research the volume and competitiveness of keywords Read More

Google Analytics helps entrepreneurs make data driven decisions to improve their businesses. It organizes raw data into informational summaries that provides a snapshot of the business. The role of the entrepreneur is to then analyze that data and apply it to improve website performance.

With e- Read More

The number of mobile users has surpassed the number of desktop users and will only continue to rise. Many people start their consumer journey on a mobile device, but may visit the same website on a desktop computer to complete an action. Because of this behavior, marketers need to consider the infl Read More

Google Analytics helps entrepreneurs make data driven decisions to improve their business. It organizes raw data into informational summaries that provides a snapshot of the business. The role of business owners is to then analyze that data and apply it to improve website performance. With e-commer Read More

Every business wants to get a high ranking on Google. High rankings mean high visibility. High visibility means clicks, conversions, and sales. The vast majority of clicks only go to sites that are on the first page. So, how do you do that?

There is no sure-fire way to get #1 every time. But the Read More