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Google Analytics is a great tool for every business to understand their customers. Yet, data means nothing til you put it in context. Therefore, by applying segmentation, you are making your data more reliable and actionable. There are different techniques to segment your data: (advanced) segments, Read More

Marketing efforts are typically considered a success only if they drive leads and sales. While brand awareness is important, your stakeholders most often want to know that you’re converting your budget into profit. Yet, surprisingly many marketers don’t fully track everything related to their E-com Read More

Facebook Insights is a great tool, especially for small businesses since it is free, allowing you to understand the performance of your Facebook Page.

Perhaps more importantly, it also uses diverse metrics to help you improve your overall Facebook strategy. We understand that as a small busines Read More

Google Analytics is a fantastic tool, but in my experience more than 80% of the companies actively using it, are not getting everything out of it. Or even worse, are not able to increase their bottom line. There are a lot of factors that determine how useful a tool is for your organization. In this Read More