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What do profiles, interactive company pages and the fact that it is better to give than receive have to do with LinkedIn? A lot. Even though LinkedIn is in fourth place among the social media, LinkedIn gives your business message to focused clients if you know how to do create the right atmosphere. Read More

Most of what you find on the net when you search for “lead tracking” are be businesses selling software. And, of course, theirs is the best since sliced bread. This article has nothing for sale. It does, however, explain what lead tracking is and the tools used to do it. Read More

Local inbound marketing is different from a run of the mill internet marketing strategy. The point is to reach a market in a certain geographical location. One the steps a company can take is to make sure that the business's address is on every page of the website. Is yours? Read what else. Read More

Agreed: Search Engine Optimization has gotten much more difficult since Google brought the zoo to the party. Agreed: Most people do not search beyond the first page of Google results. Problem: How many ways can a business person use to get inbound backlinks? Here are 6 backlink strategies. Read More

Mobile Marketing is becoming the best way to reach potential clients. Is your inbound marketing strategy Mobile-ized for smartphones, tablets, netbooks? If not, you could be missing out on completing a sale because you weren't on the "phone." Read More

Do you know how many landing pages a successful business should have to maximize your website? It has been proven by analytics that companies with 40+ landing pages get 12 times more leads than those with 5 or less. What? How does a business create 40+ offers for that many landing pages?

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You own a small business anywhere and suddenly a tornado strikes. What have you done to protect all that important data on your computer? The time to think about that is now. Read More

Do you try to rank for one keyword or many? How do you find all the derivatives of the keywords you want to rank for? One way is with Ubersuggest. Read More

Risk is a fact of life for any business large or small. An obvious risk is the loss of its license. The 2012 certified quality auditor body of knowledge (CQA BoK, for short) gives the business and an auditor guidelines for managing risk and introduces risk management tools. Read More

A late 2012 survey by the Pew Research Center’s Internet & American Life Project infographic helps know who is on which medium. Before you decide how you want to use demand generation strategies on social media you need to learn who you should market. Read More