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Customer loyalty is critical for businesses. Here are five data-based strategies to help your business develop a clear plan that leverages social media. Read More
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Microconversions provide a different lens through which to understand the buying funnel. Here's a closer look at what you need to know. Read More
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You need qualitative and quantitative data to build a successful CRO strategy. Here are some of the places to look for it. Read More
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Software Advice's Online B2B Buyer Behavior Report provides research and insights that could help you improve B2B conversions. Read More
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Referrals and word-of-mouth marketing can make a significant difference to your business bottom line. Here's how to get your happy customers talking. Read More
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PPC conversion rates throughout the funnel rely on optimizing several factors. Here's a closer look at several strategies to improve your ad groupings, keyword selection, and copywriting. Read More
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Experimentation plays an important role in helping businesses and entrepreneurs reach peak performance. Read More
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The way you present your written website content affect how many visitors read and act on it. Find out practical typography tips to boost your conversions. Read More
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E-commerce websites should focus their efforts on optimizing the shopping cart and checkout areas. Here's what you need to know. Read More
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In this infographic we look at Customer Acquisition and Customer Optimization, two sets of activities that marketers need to balance to generate value. Read More
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