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Stanford’s D.School is known as a hotbed of creative innovation. Apply the D.School’s qualitiative methodology boost your quantitative conversion rate. Read More
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The Digital Maturity model offers a unique perspective on what companies should think about with regard to the conversion optimization process. Read More
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If you're a B2B firm, here's one simple approach you can use to increase the efficiency of your email marketing practices. Read More
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You know that mobile traffic is growing, but mobile conversions seem to be falling behind. Here are some tips to improve conversions from mobile visitors. Read More
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More firms that ever before need access to analytics capabilities. Outsourced data consultants are an increasingly popular option for businesses. Read More
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This post takes a closer look at Cialdini's influence principles, and offers a blueprint for how to connect them to your testing. Read More
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Mapping the buying funnel for a complex product requires significant effort, but offers significant ROI in profits, customers, and leads. Read More
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Want to start running A/B tests but don't know how to get started? Find out a simple way to generate profitable A/B testing ideas. Read More
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Cross-selling and upselling are two effective strategies that can significantly drive up your business' profits. Here's how to put them to use. Read More
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Even the littlest copywriting changes can dramatically improve conversion rate. Here are 10 of our favorites to boost conversions. Read More
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