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When deciding what type of mobile application to create, it is important to consider how you will deliverer your app to the end user. Each type of app has its own advantages and disadvantages. Read More
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As consumers travel from desktops to smartphones to tablets to TVs they expect a unique user experience. Here's one method you can use to insure that. Read More
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The lack of marketing and sales alignment can be crippling. From a sales point of view, here are five points for marketing to keep in mind as both teams strive to work better together. Read More
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Learn how a Mobile First design approach can make the user experience of other channels, such as the desktop, even better. Read More
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Adele Revella of the Buyer Persona Institute provides insights on how marketers can use buer personas as a tool for bettering understanding how their customers interact with their brand. Read More
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Mobile apps can provide value to business, however there are a lot of mobile apps out on the market today. Make your app stand out by making sure it has all of these qualities. Read More
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Learn about the strategic questions you should ask before considering which type of mobile app is best to build for your company. Read More
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Does your project require easy maintenance of a content library? The cloud might be the answer. Here are some of the criteria used by Fusion Alliance to select the right application. Read More
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Mobile technology is one of the hottest tech topics of 2012. Interested in learning more about mobile. Here are eight conversation-starting stats about mobile today. Read More
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Lead scoring is an effective way to prioritize leads and determine if a lead is sales-qualified. Learn how to start managing your leads using marketing automation. Read More
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