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58% organizations focus on revamping media mix, 66% focus on the prospecting by establishing an understanding and 70% of the attribution justifies marketing expenditure
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For small businesses, creating brand awareness and increasing website traffic is essential for reaching long-term goals. By leveraging online marketing, social media tactics, and editorial publications, small businesses can successfully reach their targets, expand customer base and gain popularity Read More

I have great ideas. I will quit my job. I will start a business of my own. And I will make it big. That’s the most common thought that lingers around the minds of those who are bitten by the entrepreneurial bug. However, a few find the motivation to break out of the cocoons of their comfort and mak Read More

The world is witnessing a storm of change powered by increasing adoption of Information Technology around the globe. While developed nations have already set their feet well in the technology space, developing nations too are racing towards becoming digital economies to shore up their growth prospe Read More

To buy or not to buy, that is the question. And by any chance if you have made your mind to buy, don’t ignore the reasons you were thinking not to buy it. That’s the doctrine you must follow before buying a mailing list.
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Have you been worried about competing with the big players on the digital marketing battlefield? They may have large fiscal reserves and great marketing and SEO teams, but there is no reason why you can’t do better.
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Marketers may be brilliant in running hundreds of digital marketing campaigns but they are accountable for the success of each one of them. The real advantage of digital marketing is that you can measure the degree and intensity of the audience response.
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In recent years, the term ‘Digital Marketing’ has become synonymous to marketing. Going by the Gartner’s 2015-2016 Chief Marketing Officer (CMO) Spend Survey, 98% of marketers believe that online and offline marketing are merging into one.
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An average brain produces about 12,000 to 50,000 thoughts everyday depending upon how deep thinker you are. And in the hour of need, many of these random yet significant thoughts do not appear to help.
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When was the last time you updated your database?
Your data grows old with age and needs to be fed with newer information to keep it young and alive. Want to know how? Read On.

Database is the new marketplace. Anybody who disagrees is probably not aware of the possibilities that data can unlock Read More