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So you want to work from home. Maybe you think about things like waking up at your leisure, taking time off whenever you want to, and being able to work in your PJ’s. While some of those things ring true, there are many other things to consider.
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Over the years I’ve participated in a many different focus groups where I have earned cash and/or gift cards. Interestingly, I never sought out any of these opportunities, they came long because I had either tried out a free class, used the product, purchased a membership, or entered into a giveawa Read More

Something exciting is happening in the world of bookkeeping. What was once viewed as a boring business is now regarded as a real profession with great earning potential. More important, bookkeeping is an untapped business market waiting to be claimed by able individuals.
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Digitization is gradually taking over everything and transforming the manner in which things are done. Most of all, it is taking them online. We are banking, shopping, dating, and socializing online. Better still, people are working online!
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In the past, I have written about the changes that take place as our children leave the house and we transition to that “Empty Nester” status. I have one more child at home who is entering her sophomore year of high school, so, it is something I think about quite often. As I ponder the who, what, w Read More

New business owners face a list of challenges once their doors open. Among those hurdles is finding potential clients and turning them into customers. This is especially difficult for high-ticket service-based businesses like event planners or interior decorators, where clients might be wary of hir Read More

I come from a family of entrepreneurs. My father owns a furniture restoration company in the Northwest, my brother owns part of the business, and my mom helps him run his business and has had some of her own endeavors as well. Growing up, I knew I didn’t want to work for someone else. This was part Read More

When creating a marketing plan for your product or service, it’s critical you know exactly who your customer is. For example, how old are they? Where do the live? Are they married, single, divorced, or other? Do they own homes? Where do they shop? Do they have kids? What age? What is their pressing Read More

Whether you’re an eCommerce seller or a blogger, you know just how important great visuals are. From product images to in-context shots, amazing imagery is the key to clicks, followers, shares, and sales. The secret to great photography is all in the setup; you don’t need the skills of a profession Read More

Many business owners and brand managers looking for results assume that blogging is the ticket to success. Expert opinions and how-to articles consistently mention blogging as one of the top methods of spreading brand awareness and driving website traffic, but it’s not an instant fix.
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