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Vinay Patankar - CEO Process Street discusses inevitable strategies to survive in the business arena. Read More

In the last Process Pragmatist article, I described a few uses of responsibility matrices to improve organizational coordination and combat the avoidable problems of poor productivity, lost revenue, frustrated employees, and alienated customers that frequently arise when staff members lack clarity Read More

A recent study from Robert Half revealed a disconnect between managers and their employees on one of the most wanted aspects of any job. So important, in fact, that 32% of more than 11,000 employees surveyed by LinkedIn cited ‘Strong career path’ as the number one thing they look for.

Discussing Read More

Something had to change. So, I set out to do some good old-fashioned research and make a list of email marketing best practices to follow in the future.

Here’s what I found. The information that follows (including teardowns of 10 successful marketing emails and how to use psychology to get more Read More

An embarrassingly heavy social-media habit isn’t entirely your fault. “Pinterest, Facebook, Twitter—they’ve all been designed to make you repeatedly use them and check back in,” says Levi Felix, the CEO of Digital Detox, a tech-free wellness retreat in Northern California. “FarmVille was engineered Read More

The company announced today that it will begin testing promoted Moments on Sunday, launching with an entry from producers of the movie “Creed,” a reboot of the Rocky franchise. As reported previously, Promoted Moments will remain visible for 24 hours within the Moments tab and be labeled similarly Read More

This is an absolutely amazing read, if your a 13 year old that plays minecraft or a 76 year old colorblind techno DJ, this is where it’s at when it comes to SaaS startup strategies. They have an incredibly easy to follow step-by-step principle explanation of their pre-launch strategy, including:
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When you’re in a consulting or service -based business model – especially in digital marketing –having robust processes in place is the key to have a sustainable business.

A systematic structure for tasks to obtain certain goals (set of marketing initiatives aligned with campaign objectives) is Read More

So, you've made the leap: You've hired an assistant to help you with all the blog writing and editorial planning you do as a content marketer. But how should you use this new set of hands? These strategies will help you make the most out of your brand new content marketing assistant. Read More

Content upgrades are great tools for blogs connected to businesses because they capture the contact info of people who are likely to want your product or service. They get the valuable content, you get another email on your list of subscribers plus a free pass to market to them. The best part is th Read More