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The audience overlap feature for Facebook ad targeting has apparently been extended to its custom audiences option. Read More

You’ll often hear the mantra of “mobile first” with technology companies, but the head of Google search isn’t just saying it. He’s been living it, doing almost all of his searches for more than a year on mobile devices.

Amit Singhal is Google’s senior vice president of search, overseeing all of Read More

Located in Tasmania’s far north-west, VDL is currently owned by New Plymouth District Council in New Zealand. Read More

Publishers were in for a disappointment in late 2015 when Twitter announced that it was no longer supporting share counts on tweet buttons, leaving social media managers and publications at a loss for how to validate the social proof of the shareability of their articles. When a social share number Read More

Analytics enables you to make decisions using facts. Without good analytics in place, you’re operating off gut instinct—which is wrong 97% of the time. Read More

There are many aspects of a business operation that can be streamlined and automated to improve efficiency. This is something a workflow management system is created for. Businesses can adopt a software or system that handles a defined sequence of tasks to minimize errors, speed up processes, and i Read More

In many ways, 2015 was a pivotal year for the tech world. Smartwatch makers upped their game, Amazon introduced its ‘Dash’ buttons, Google became Alphabet and Apple shook up the digital marketing world by supporting ad blockers in its iOS.

However, 2016 is set to be even bigger and more connecte Read More

From content and social to analytics and retargeting, you’re staying up to date on it all. It’s a lot easier when you can do so with simple, easy-to-digest guides. So I’ve pulled together almost 30 cheat sheets and checklists to keep your digital marketing fresh and make your life easier. Read More

Allis told SmartCompany she was inspired by the “knockabout from England” and the way he treated those around him.

Here are four things Allis learnt from her time working with the late singer and songwriter. Read More

The Latest on Mobile Marketing: Marin's Benchmark Report
In the current world of performance marketing, mobile is king, across channels and devices. By the end of the year, mobile ads will account for over half of all digital spend, overtaking desktop. It is more critical than ever for marketers Read More