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Oh, the battle between email marketing and social media.

We want to communicate with our readers through email, because email is boss. We reach readers directly. The timing isn’t as random. And oh, there’s that little fact that email marketing can have up to a 3,800% ROI.
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If you happened to be on OkCupid sometime in the past ten years (poor, familiar souls), you were likely to have come across a good-looking person with a frighteningly mediocre profile. Halfway down the page, right after they expressed their passion for basic needs (food, sleep), there it’d be, the Read More

Here's the exact steps I took when one of our most highly trafficked blog posts fell down the rankings, and how I boosted its pageviews by 468%. How severely pageviews can drop from falling just a few ranks is crazy! Read More

Cola has announced the public launch of its Cola Messenger app on iOS. The app looks to eliminate the need for users to bounce between apps while chatting with friends by allowing them to send interactive ‘Cola Bubbles’ in the chat window.

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Customer success has the unique distinction of being both the #1 driver of revenue retention in SaaS companies and SaaS companies’ best kept secret. According to Jason Lemkin, founder of SaaStr, customer success is where 90% of revenue is. For such an important topic, though, the dialogue around cu Read More

March 8 was International Women’s Day, where we were invited to celebrate the economic, cultural and political achievement of women worldwide. While there is much to celebrate, according to the International Women’s Day website, progress has slowed. Read More

Facebook continued its focus on video with its acquisition of MSQRD, an application that allows users to add filters to videos.

Facebook told Business Insider that Masquerade’s three founders– Nevgen, Sergey Gonchar and Eugene Zatepyakin—will work out of the social network’s London office, but i Read More

It was February last month, which meant Valentine’s Day and Super Bowl campaigns were high on the agenda for brands.

I’ll be covering both those topics in this month’s social round-up, along with plenty of exciting news from the likes of Facebook and Twitter, and House of Fraser’s odd decision Read More

In the world of SEO, 2015 was relatively quiet. Sure, search marketers had a plethora of algorithm updates, constantly evolving snippets, instant answers and ever-changing metrics to contend with, but SEO practitioners are used to that pace of change. Read More

Once upon a time, a business sold a product — often a physical product — to a customer. That was a completed sale, concluding a marketing and sales effort.

Nowadays, thanks to technology — and especially the Net and related marketing technology — pre-sale is a journey, the sale is the beginning, Read More