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Guest post by Rajat Paharia (@rajatrocks), founder and chief products officer, Bunchball and author of Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification
2015 promises to be The Year of Customer Experience. Companies around the globe are resolving to Read More

Three weeks in and three episodes are now online. Chris Saad and I really got into these topics in the latest episode of ContextMatters. There are parts that are charged and definitely NSFW. We stray a bit away from tech to tackle timely subjects related to journalism and the future of social media Read More

If you are like many entrepreneurs, business owners and sales professionals, you may be struggling to find and connect with those all important decision makers that are essential to your ability to make a sale.

The good news is that LinkedIn provides an effective way to by-pass gatekeepers and f Read More

Have you been wasting a lot of time and energy trying to get in touch decision makers in your target market?

Do you struggle with figuring out who is the right person to reach out to in a company that could facilitate an introduction to the decision maker?

If you are like many entrepreneurs, Read More

I write about lots of tools, but mostly tools that help you do a better job with marketing or social media or SEO. Today I want to spend some time sharing tools I use to run my business.

Like so many folks these days, I’ve assembled a team that includes in office staff, remote staff and third pa Read More

Have you been wasting a lot of time and energy trying to get in touch decision makers in your target market?

Do you struggle with figuring out who is the right person to reach out to in a company that could facilitate an introduction to the decision maker?

If you are like many entrepreneurs, Read More

We’re building something awesome for marketers and when we launch we want to make sure people know. This is our startup pre-launch strategy for Makers Tool. Read More

I’ve been using videos to market our startup Process Street for the last few months and have been getting some great results with video bringing in a steady flow of views, leads and customers

Now you might already be aware that video is an important marketing tool in today’s online world, that’s Read More

Content marketing is not easy, it takes a lot of elbow grease to create valuable content and even more to promote it! The promotion part is something that many companies tend to miss when looking at a content marketing strategy. A general rule of thumb is you should spend 30% of your time creating Read More

I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from PhotoPin or one that I took out there on the road. Read More