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Most people view writing as creative, arty, and imaginative, and it is. But lets not forget that there is a lot of planning, structure and function beneath those well crafted posts. Here's how to screen your ideas for blog posts using the PABA formula. Read More
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There’s no such thing as a bad market, only ineffective ways to promote and sell your product. Even in bad times people still buy, its just how they make their decisions that changes.

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Developing a USP and getting it right can be a tough gig, but a vital component to your branding strategy.

So today we’ll do a quick drive by on the whole shebang, so buckle up. Read More
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Your customer relationships are the backbone of your business, here are 7 tips to improve the bond between you and your market. Read More
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Your brand is based on perception, how are you helping or hindering your brand development? 5 checkpoints to consider for improving your brand success. Read More
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How much emphasis do you place on the psychology of colour in developing your brand visual. While it does play a part, it should not be the prime objective. Read More
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Some great tips here on how to increase your profile and reach utilizing Facebook, but the principals hold for all business relationship building across all networking opportunities Read More
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