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A question we are often asked is, “Which is better: SEO or PPC?” This is not a question with a general answer, as it really, truly depends on your current situation, objectives and marketplace. Read More

Are you a virtual assistant? You might be doing a bunch of different things for your clients – social media management, email outreach, taking care of email campaigns, scheduling meetings,… It’s enough to drive people crazy! But do you know which tools and resources you can use to make your life ea Read More

This article addresses shaky SEO strategies that are promoted as important but are outdated. But more importantly, this article will show how some ideas are true or not. Read More

In this episode, we compare the newly buzzed-about Heineken ad to Pepsi’s debacle from a few weeks back – and conclude that they aren’t all that different. Read More

Google is making serious efforts to filter fake news, which the company says is the “most high profile” issue when it comes to people trying to game the search ranking system. Around 0.25% of daily queries return content which is either offensive, misleading, or not what the person was looking for. Read More

I’m one of those people who thinks I can usually handle things by myself — I don’t need or want anyone’s help. It’s been tough for me to let go of that attitude when it comes to link building, but I’ve been doing much better lately after realizing that it really is beneficial to have more involveme Read More

Do you use hashtags in your Instagram posts?

Wondering which hashtags resonate best with your target audience?

Choosing the right tool to analyze Instagram hashtag performance makes it easier to achieve your goals. Read More

Before you create content to boost brand awareness, it’s important to consider whether you’re creating the right type of content. Read More

Do you advertise on Instagram?

Did you know you can run Instagram ads in Instagram Stories?

Instagram Stories ads appear between stories on Instagram and take up the full screen, creating a more immersive viewing experience. Read More

While IBM’s Watson supercomputing service is named after former IBM chairman and CEO Thomas Watson, the name also recalls another famous Watson. Read More