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Business Process Model & Notation (BPMN) is like a flow chart on steroids.

It’s the one true way to graphically map your processes and is a globally-recognized, standardized method. In other words, it’s information any business looking to draw reliable process maps needs to know.
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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Read More

Do you run social media contests for your business?

Looking for ways to make your contests deliver more than entries?

A strong social media contest can generate real value for your business. Read More

Chatbots are one of the hottest trends in tech and marketing. Some have gone so far to predict that chatbots could one day replace the need for websites and mobile apps. Read More

The recent victories were not merely political successes, but demonstrations of the immense potential of advanced marketing and advertising methods.

We’ll look at three key areas in this article:

Why are emotions so powerful in decision making?
What is psychometric testing – the Trump and Br Read More

Marketing automation is on the rise. The reason? Marketing automation vendors are promising accelerated revenue and improved ROI (return on investment). Read More

Personalization goes far beyond a custom name field. Personalization means relevance and that’s why it lies at the heart of effective marketing communication. In today’s article I’ll show you how to use marketing automation in order to send the right emails to the right people at the right time. Read More

What is Process Street? The best way to document and manage your processes, and those of your clients. Read More

Want more people to share your blog posts on Twitter?

Looking for proven promotion tactics that deliver blog traffic?

Twitter is a great place to share your blog posts but you’ll have to go beyond tweeting the basics to generate substantial traffic and visibility. Read More

Learn how to do content audits for SEO in this Moz guide by Everett Sizemore, including tips for crawling large websites, rendering JavaScript content, and auditing dynamic mobile content. Read More