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Marketers – Focus on Influencing Perceptions and Changing Assumptions!

Every design you make, every image you choose and every word you write needs to take the possible perceptions and assumptions that might be made, by each persona, into account.

The goal is to come across as positive as pos Read More

This is the next step in the Excel for Noobs series. If you missed the first one, check out how to make format your data, organize it in a table and create a simple bar graph. This tutorial will go over conditional formatting! Read More

If part of your job is to write on a regular basis, there will come a time when you just go blank. Or, you will have so much to do that you just can’t get your brain to write the way you want it to. And, sometimes even coming up with an idea is extremely difficult. There often comes a time when you Read More

This article is based on some of the concepts I presented at Pubcon New Orleans 2014. I was looking at social and community from a more therapeutic perspective and this article is going to offer social media management tips from that perspective as well.

I think these recommendations are differe Read More

f you are representing a large brand how do you appropriately handle representing them on social media? This presentation discusses how to look at social media communication therapeutically, how to know your audience, how to focus on the people while protecting the brand, how to define your own out Read More

Everyone thinks managing social media for a brand is easy, but it really isn’t. I think it can be made easier if you do a few things first. The ideas in this article were inspired from my presentation at Pubcon NOLA 2014, Social PR Therapy. Read More

...Sadly, what I see way too often are posts about “a new listing” or “another home sold.” Who exactly do these topics attract? How do these posts convince someone that a Realtor is qualified and experienced? How do these articles help someone make a sale? Read More

As a consultant I review sites and determine what isn’t working, what is, what needs to be done, how the site is doing on search engines, etc.

What I discover a lot of the time is that many business owners are not real clear about what exactly Internet marketers do, but they have paid for many c Read More

Like every other social media / content strategist out there, I have Moz’s blog in my RSS feed and I follow them on Twitter. They come up with some pretty nifty content all the time, and at least for me, are the most trustworthy source for SEO information out there. I’ve always held them in high st Read More

Ready to feel kinda old?

Facebook has been around for 10 years this month. (I KNOW.)

And on the occasion of the social network’s big decade milestone, it seems appropriate to take a closer look at some of the changes that have been taking place at Facebook since our last roundup.

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