Pay special attention to these three AdWords campaign settings to help control and improve your PPC ad performance.
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These stories submitted by PJakober will be featured BizSugar's homepage
3 AdWords Campaign Settings You Don’t Want to Miss
Posted by PJakober under AdvertisingFrom http://grouptwentyseven.com 3620 days ago
The 2-Minute PPC Landing Page Audit
Posted by PJakober under AdvertisingFrom http://grouptwentyseven.com 3641 days ago
Got two minutes? If so, you can check the relevancy and simplicity of your PPC landing page to quickly get ideas to boost the ROI of your PPC traffic.
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Creative PPC Text Ads
Posted by PJakober under AdvertisingFrom http://grouptwentyseven.com 3669 days ago
You don't need to be a creative ad genius to come up with great PPC text ads. You just need a good approach, like this one!
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PPC Keyword Research in 4 Simple Steps
Posted by PJakober under AdvertisingFrom http://grouptwentyseven.com 3720 days ago
PPC keyword research is not what it used to be. Gone are the days of generating hundreds of possible word variations as a core step in launching PPC. So don't be overwhelmed at the mere thought of keyword research! Follow these simple steps and you're on your way.
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Your Roadmap to PPC Account Structure
Posted by PJakober under AdvertisingFrom http://grouptwentyseven.com 3734 days ago
Your PPC account should have a logical structure just like a website does. This is because the way you organize the products and services you advertise in your PPC account makes a difference in its success, your Quality Score *and* your sanity (and you're gonna need that when you manage PPC).
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Optimize Your PPC Program with the 3 “Cs”
Posted by PJakober under AdvertisingFrom http://grouptwentyseven.com 3755 days ago
If you’re starting or optimizing a PPC program, it doesn’t matter what the business is -- you can use the 3 Cs to explore and create your ad strategy: company, competition and campaign.
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Google AdWords vs. Bing Ads: Which Should I Do?
Posted by PJakober under AdvertisingFrom http://grouptwentyseven.com 3798 days ago
Whether you're a new online advertiser or a seasoned pro, you've likely pondered the question of which PPC route to go -- Google AdWords or Bing Ads? In this post, we'll walk through some benefits of both, and the ROI you can likely expect.
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