It can be difficult to find the right person to lead your company's content marketing - looking for a few key characteristics can help optimize your success.
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Who Should Lead Your Content Marketing Program?
Posted by
RightSourceMarketing under Marketing
From http://www.marketingtrenches.com 4163 days ago
The Turning Point for the Sales & Marketing Relationship
Posted by
RightSourceMarketing under Marketing
From http://www.marketingtrenches.com 4174 days ago
Customers contact a sales rep after they have independently completed 60% of the decision process. Marketing creates and manages the initial dialogue.
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6 Things to Include in the 2014 B2B Content Marketing Report
Posted by
RightSourceMarketing under Marketing
From http://www.marketingtrenches.com 4181 days ago
Chock full of information on content marketing budgets, tactics, measurement, and challenges, this is the most comprehensive study on B2B content marketing.
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