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Return on investment (ROI) is a key performance indicator (KPI) for search engine optimization (SEO). After all, the ultimate purpose of attracting visitors to a website is to convert them to spending customers - preferably great customers. Read More

Oftentimes nonprofits leave off software updates for financial reasons. New software is expensive, but so is hiring someone to do the updates and training everyone to use it. But updating software can improve the quality of your work, which makes it an important and justified expense.

Chances ar Read More

Retail success today is all about developing the tech, tools, and talent to be relevant to the individual consumer. Read More

We found a post by Chad Pollitt, quoting lots of great information from Jay Baer’s latest ebook, ‘Social Pros All-Stars: Career Paths and Tips from 27 Big Company Social Media Professionals.’ What do ‘Big Company Social Media Professionals’ know that the rest of us might not be so clear about? We d Read More

In today's competitive business environment, designers must be familiar with all the available fonts and how to use them to create a unique character for the company. One way savvy corporations accomplish this task is to develop a custom font and use it not only for their logo but also to market th Read More

On average it costs $2.85 to reach 1,000 iphone user with a mobile ad. Compare that to a national newspaper ad, which can cost as much as $100 for 1,000 viewers. Obviously, mobile ads are a very effective way to spend your advertising dollars, but how does one get started? Take a look at the infog Read More

Spring means shorts and sundresses, which also mean more health-conscious consumer activity. As it turns out, this consumer activity is well supported by online sharing behaviors, and healthy shoppers present a prime example of CPG consumer whose sharing habits directly reflect their purchase habit Read More

Being inspired by your work is one of the most important aspects of having a productive and successful career. If your work is inspiring, chances are you’ll be actively engaged. LinkedIn’s vast network of 300+ million members puts us in a unique position to measure inspiration across the globe – by Read More

Summer is approaching fast, for Dad that means golf, barbecuing and, of course, Father's Day. Father's Day spending is on the rise and it’s important for you, as an email marketer, to take advantage and plan some exciting deals for Dad. Unlike Mother's Day, Father's Day activities aren't normally p Read More

The infographic takes a look on how to build international ranking success. Here are detail the major local ranking factors that you need to consider when trying to rank abroad, and lays out how to address them in 3 straight-forward steps: Read More