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As local marketing becomes more competitive, making your online presence and other marketing efforts as powerful as possible becomes increasingly important. Here are nine cost-effective things you can do to improve your chances of being found: Read More

A call to action is one of the most critical parts of any marketing message, whether it’s delivered by email, direct mail, on your website, Facebook page or any other way. Here are 10 tips for creating strong calls to action:

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I often hear small business owners say they aren’t using Twitter because they have no interest in “tweeting.” But, hey, by taking that tack they might simply be shooting themselves in the foot by missing out on some important business benefits of Twitter even for those that don’t actively tweet. Read More

Foursquare is one of the hottest “location-based” social networking services for hyper-local promotion of a local business. Local merchants are offering special deals and discounts to frequent Foursquare check-ins. Here’s how to get started:


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