BizSugar.com › User › ShopTalk › Upcoming

Mobile web usage is exploding as more customers turn to their devices to find local businesses. But just because your website is visible on a mobile device doesn’t mean it’s mobile-friendly. Here's why you need a mobile site, and how to get one: Read More

If your business is spending precious advertising and marketing dollars to generate leads, and you have prospects calling or clicking just as you hoped, that’s great. But what now? Here are nine steps to effective lead nurturing for your local business:

Read More

Online reviews are critical for local businesses of all types. Inevitably – no matter how good you are – you’ll get some bad ones. What then? Here are the six Golden Rules for responding to negative online reviews:

Read More

Nothing beats a little local or online PR for generating leads and business. Here are five topics to consider for a press release that will get you noticed during the holidays.

Read More

No matter what product or service you sell, every business owner is an expert at something. That makes you a valuable resource to editors, journalists, reporters, bloggers, TV and radio show producers and others. Here's a great way to get in front of the right people at the right time.

Read More

As you plan where to spend precious advertising dollars for your local business in 2012, here are six must-know trends to consider:

Read More

As local businesses continue to face an anemic economy, recognizing trends that are reshaping how you market your business provides a critical edge. Here are 10 local business marketing trends for 2012 and beyond: Read More

Understanding the value a customer has to your business over time is critical to making smart, cost-effective marketing decisions. Your magic bullet is something called “customer lifetime value” -- a business school concept that actually has real-life, make-or-break implications for small firms. Read More

Every Door Direct Mail is a new service for local businesses from the USPS. It lets you saturate a town, area, neighborhood or ZIP code with your marketing message. But you don’t need a mailing list or permit, and don’t have to print names or addresses on your mailings. Here's the scoop:
Read More

Word of mouth is vital to any small or local business. For a fortunate few, it just happens naturally. But word of mouth can also be planned, executed and nurtured as a marketing method. Here are seven steps to getting your word of mouth (WOM) effort underway:

Read More