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According to top marketing schools, there are ways to market to women and ways that should be avoided. By marketing to women incorrectly, you run the risk of offending a large group of people and losing out on potential business. If you have a product designed specifically for women or want to expa Read More

If you are experiencing a high turnover rate at your business that is not necessarily something to be desired. After all, the more times you need to hire and train someone, the more it will cost your bottom line... Read More

Looking for a way to build strong relationships with your customers while leaving a lasting impression on them? Take the time to create ways to celebrate their birthday. Birthdays are an excellent way to show your customers that you value their business while making them feel special. Offering birt Read More

Terrible customer service stories – everybody has one. Whether they involve haggling with shady salespeople or navigating through convoluted call centers, these experiences show one thing in common – a lack of respect for the customer’s needs. This can be the kiss of death for budding entrepreneurs Read More

Social media has made it easier to market to both national and international end users with just a click of a button. But it is important for small business owners to take into account that real life, face-to-face, traditional networking can be highly effective as well when done correctly... Read More

You’ve seen it before. A really amazing promotional video that made you think, “Wow, that marketing team got it right.” A video that’s funny, controversial, artistic –... Read More

Tips on how to have a well attended seminar: In times where networking is key, seminars are not only necessary for providing a proper forum for discussions and/or auxiliary methods for furthering knowledge and skills. Seminars now have become the ultimate place to meet the “right” people and establ Read More

There are some businesses out there that were created with every penny the owner had, leaving little room for a marketing budget. In today’s society, every business knows that it’s important to have an online presence, but if you don’t have the money to create a website, you’re not going to have a Read More

A family business usually comes in with a lot of responsibility for entrepreneurs. It feels a lot tougher, especially when they are young. New dependability never comes easy, as it requires understanding of each and every aspect, right from scratch. Right from production and... Read More

When it comes to security, the thing that often comes to mind for many business owners is physical security. Often times, most of the budget for security goes to gadgets, like surveillance or CCTV cameras, sensors, lighting systems, or alarms. These things are essential in protecting a business, or Read More