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In this post, I'm going to present four statistical concepts I believe will be valuable to anyone working in online marketing. Read More

Negativity. It’s human nature. At least that’s what research shows!
Researchers have demonstrated repeatedly that negative information has a greater impact on the brain than positive information. So much so that we now call this common occurrence “negativity bias”. That negativity bias is a result Read More

In a recent interview with SEO and Credo founder John Doherty on Dan Shure’s excellent Experts on the Wire podcast, he mentioned the positive response he’d gotten to a post he’d done this summer on the SEO Tools he uses. Read More

As far as an online business or company is concerned, branding is very important and it is the brand that decides the future of a company or an online business. Read More

How do we deal with huge and sudden changes in organic search traffic now that Google no longer posts major updates to its algorithms? Since many updates that formerly would have been assigned a name (like Penguin or Panda), or even a name and an incremental number (Panda 3.0) are now part of Googl Read More

Before becoming a marketer, Brian sold insurance.
Alfred was in the army.
Arielle was a health coach.
I was a sports reporter.
And now look at us! We’re a team of eight Buffer marketers, with vastly distinct backgrounds and educations, who collectively bring in 20,000 Buffer signups each week. Read More

If you are creating stellar content, distributing it across the most appropriate channels on a consistent basis, and still aren’t getting the traffic results you expect, it’s probably time that you faced a harsh reality: If your content isn’t appearing on the first results page for relevant search Read More

Want to reach better-qualified leads with your Twitter ads?

Looking for ways to improve your ad targeting?

Twitter provides all of the tools you need to put highly tailored ads in front of the people most likely to click on them. Read More

Google has opened up Google Posts, the ability to post content directly to search results, to more verified entities. Now musicians, museums, sports teams, sports leagues, and movies are eligible to use Google Posts in the US. Read More

Are you considering including chatbots in your marketing and customer support?

Wondering how consumers are responding to chatbots? Read More