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BBC is dumping the Met Office because it can't build a good app. But an app isn't the be-all and end-all. Here's why mobile websites may be a better choice. Read More

YouTube's TrueView cards are adding a new dimension to lead generation. Here's how brands can captalise on the phenomenon and capture a whole new audience. Read More

AdBlock software may be on the rise with privacy fears over mobile. Here are some tips on getting around the software to advertise in new creative ways. Read More

Instagram's set to overtake Twitter and Google in mobile display ad revenue by 2017. It's time to look at the imagery you're using and make it work for you. Read More

A PR stunt from two magicians went viral last week with many reporting it as a piece of live TV history. Here's why such lazy journalism will hit them hard. Read More

Google's on the lookout for an SEO manager. If Google, who writes the rules on search, is performing the practise to gain rankings then why aren't you? We look at three core SEO tips to follow to make sure you have at least a relevant presence on search engines. Read More

Facebook's new news feed feature let people choose their content, but unless you read their advertising policies, there's little point in publishing. Read More

Studies show that brands want to work with influencers, but amazingly they haven't got a clue how to find or approach them. Webpresence offers some key tips. Read More

98 per cent of small businesses are looking at marketing automation to help them out, according to a report. But will automation kill creative marketing? Read More

As the FTC in America updates its rules on sponsored advertising on social media Webpresence looks at how to build ethical sponsored content relationships. Read More