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The fact is that there is no such career as “writer”. There are dozens of writing careers, and so many opportunities for someone who loves to play with words and sculpt ideas. Keep in mind that most of these careers can be played out as employees for large corporations, governments and other organi Read More

In the excitement of becoming self-employed, it’s easy to overlook some of the most important aspects of your finances. However, if you want to be successful, you need to make sure that you are ready for what comes your way personally as well as in your business. Read More

What if you can get intimate with your customers right on your website? What if your customers could get intimate with you on your website as they do when they walk into a grocery store or hardware store or hair salon? Read More

Spying on the competition is so easy these days, since content marketing is done in the open eye and searchable in any browser. Here are some tips on how to do it well (spying, not content marketing). Read More

Can local business harness the power of webinars for growth, too? The very question is counterintuitive, because the huge benefit of using webinars is that you can reach out to 10 or 20 or 30 people in different corners of the world, all at the same time. Webinars are global. This benefit is lost o Read More

For a long time, links have been considered the main ranking factor in search engines. The right links bring in a ton of referral traffic and a boatload of customers. This is why so many SEO’s try to game the system with “unnatural link building.” Read More

Executives are busy and since they see no direct and tangible benefits of blogging, it doesn’t appeal them to invest their time. Even if they believe in online media, blogging and social media is least on their list of priorities. Read More

What does it take to be an award-winning company? Just ask Vaughan Rowsell, founder and CEO of Vend. His company won two awards last year at the New Zealand High Tech Awards (unofficially dubbed “The Oscars of New Zealand Hi-Tech”). And not just any awards, but Hi-Tech Exporter of the Year and Hi- Read More

Studies have proven that your website needs two different types of speed, one for SEO and one for conversions. Read how to speed up your website to get both better rankings and higher conversions. Read More

If done correctly... you should get 3 introductions from each client, a total of 15, which should be 10 conversations and 2 opportunities now and even more into the future. Read More