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Selling is both an art and a science. Neuromarketing delves into the science of what's painful, pleasurable, and what ultimately gets people to buy. Here, we talk about how you can use neuromarketing to improve your conversion rates across the board. Read More

Did you know that your lack of content on your website could be costing you some serious business? Learn more about optimizing your freelance business and winning better clients. Read More

Google text ads take up a lot of real estate in Google searches. Are you crafting the most effective ads possible? Here are some tips, tricks, and hints for getting the best possible outcome from your Google text ads. Read More

What CRO mistakes are you making? In this guest post, Hanapin Marketing's Ally Sabrowsky gives us some common mistakes and solutions to improve your conversion rates. Read More

Captchas have gone through some evolution since 2009. So what’s the current state? Have they designed an anti-SPAM filter that provides a more user friendly experience so conversion rates don’t suffer? Let’s take a look. Read More

Your competitors are rocking their PPC campaigns! Generating traffic, leads, and purchases. This is a guide to learning from your competitor PPC campaigns. Read More

Forrester’s analysis identified programmatic ad as one of only three digital channels whose effectiveness outstripped its popularity. B2B marketers using programmatic advertising found it to be a more effective lead generation tactic than email or organic social media, and equally as effective as i Read More