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While the state of the economy should never be a deterrent in starting a small business -- people and businesses still need to consume goods and services -- a downturn does have an effect on your ability to find and obtain capital for their ventures, especially if your personal credit is a bit lacking. But all is not lost. Read More

a video presentation from johnmoore of the BRAND AUTOPSY MARKETING PRACTICE. When "small businesses" dream, they usually dream of becoming a bigger busines... Read More

Free SEO tips and tricks increase your website traffic with search engine optimization. Read More

Lenny Mendoca, The chairman of McKinsey Global Institute discusses how companies can learn from the current economic crisis and build better businesses for the future. Read More

"How can I increase my number of face-to-face appointments when so many companies aren't buying right now?" Read More

As always, "Cash is King" and Ron McNutt has written a humorous yet excellent post on how to get the cash flowing IN to your business. Read More

The definition of “succeeding” in a recession can mean something quite different for a global manufacturer struggling to remain in business, than it does for a younger and smaller firm with the flexibility to pursue market-changing strategies or products. But for many companies, succeeding in the present environment is synonymous with survival. A Read More

Many companies that advertised then seem to have prospered with aggressive marketing and substantial additions to their offerings that keep them at the industry forefront, but the thing that struck me most was the number of companies that are no longer in business. Why? Read More

Would you say that a value brand is one that offers the most benefit for the cost? That sounds reasonable, right? Until you realize that it depends on a particular customer's changing perception of the benefit as compared to his or her changing perception of its cost. This is not mumbo jumbo. It's a critical distinction. Read More

According to The NFIB Research Foundation, a small business assocation that collects Small Business Economic Trends data, the latest Small Business Optimism Index (May 2009) shows that the majority of survey participants state that “six months from now general business conditions will be better than they are now.” Read More