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Are You Guilty of These Business Writing Sins?
Corporate jargon, corporatese, business speak... whatever you call it, it's a writing mistake that its users believe makes them sound more professional Read More

10 Basics for a Great Business Blog
You already know that having a business blog is an excellent marketing opportunity. Blogs allow you to establish yourself as an expert, increase your business’s visibility on search engines and give your business a marketing boost. But to make your blog as effective as possible, be sure to include these essential elements. Read More

There are specific tips you can follow to increase the chances that your email is read and creates the results you’re after. Follow these ten ways to improve your email copy to get the best possible response for you next mailing. Read More

Your business cards display more about your company than just your name and contact information. They also convey a message about your professionalism, creativity, and even how serious you are about your business. Click here to learn about a company that excels at business cards that make a lasting impression. Read More

Friends laughed when twin brothers Ron and Arnie Koss announced in the early 1980s that they wanted to start the nation's first organic baby food company. Yet they succeeded in launching Earth's Best Baby Food, the first nationally distributed organic food to sit next to its mainstream competitors on supermarket shelves. Taken from their new book book, The Earth's Best Story, here are ten tips fo Read More

5 Reasons You Shouldn't Start Your Speech with a Joke
If you're giving a speech, it's pretty much assumed that you'll start out with a joke or funny story. After all, that's the best way to get the audience engaged and relaxed, right? You joke could, however, end up doing just the opposite. Here are five reasons you should avoid using a joke at the beginning of your speech. Read More

2010 is here, and in the earliest days of the economic recovery, it's time to take the bull by the horns. Smart leaders will bypass the predictable New Year's resolutions and, instead, start 2010 with 10 essential questions. Read More

Most salespeople know that they need to sell their product or service's value to their prospects rather than the price. However, making that transition, especially when your customer asks outright "how much is this going to cost?" is tricky. Here's how you can answer that question and get your prospects focused on what your product is worth instead of its price. Read More

Pop up messages claiming that you have a virus and you are in need of anti-virus software may, ironically, actually contain a virus that could harm your computer, cause costly repairs or, even worse, lead to identity theft. Here's what you need to know to protect yourself from scareware. Read More

Tis the Season to be Charitable, But Don’t Fall for Charity Scams This is the time of year when people, including business owners, are most likely to contribute to charities. Unfortunately, scam artists are ready and waiting to take advantage of your generosity. Here's what you need to know to avoid having your contribution go to a not-so-worthy cause. Read More