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Big data marketers at small and large companies have become the paparazzi of everyday people by capturing and exploiting every detail of their lives. But the public won't run and hide like celebrities do. If marketers don't change course soon, consumer backlash will be ugly. Read More

Business executives and owners should start rethinking the business value of the software that powers their organizations now. Anything that just repeats or aggregates hard info found in other software isn't helpful. True value will be found in software that can go far beyond delivering dumb number Read More

There's been a great deal of talk around privacy issues of late, as well there should be. Even so, most marketers are missing an essential point in that discussion. Many of the complaints from consumers have less to do with privacy than they do with tact and respect. Here is how that works... Read More

Personal data on IT systems that companies neither own, nor control are adding substantially to corporate and individual security risks alike. It's time for companies of all sizes to develop an exit strategy on personal data management. This article tells what to consider and what's likely to come Read More

So you really want to get some work done on your Android device? Here's a list of apps that will help you do that. Read More

The FTC recently updated its guidelines for online advertising to address the growth in mobile and social media marketing. Now a paid tweet has to begin with the word "ad," as obvious disclosure now must be included with all commercial speech. Is the link you're tweeting from an employer? A client? Read More

Good tips on using mobile backend-as-a-service, or PaaS, for mobile app development. Even though small businesses don't have enterprise app stores, being able to develop mobile apps for your business or product will help your marketing efforts so this is good to know whether you make your own apps Read More

These apps help you get the most out of business trips and find some pleasurable activities to do with the downtime too. Read More

This is a list of the top Android apps to turn phones and tablets into a true mobile office. Very helpful for small businesses in need of apps for specific business tasks. Read More

"When off-shoring came in vogue, people tended to call it 'globalization.' And indeed it looked like globalization in that it spread work and workers all over the globe. But in hindsight we can clearly see that it wasn’t globalization as much as it was the Big Bang of Business Sprawl." This article Read More