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Google+ turned three a few months ago. Once deemed a pale copy of Facebook, the platform has grown by leaps and bounds and is now part of the major seven which include Facebook, Twitter, and LinkedIn.

While many B2C companies have jumped on the bandwagon, the same cannot be said of the B2B segme Read More

Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below — updated to November 2014. Read More

Do you know that only two in 10 of your visitors will read your articles until the end?

People don’t have time to waste. They want to find the information they need quickly and easily. And it has to be presented in a friendly manner.

Today, let’s go back to the basics. Here are seven tips to Read More

According to the Competitive Intelligence Blog , only 19 percent of B2B brands use Instagram. And when it comes to marketers, 22 percent have jumped on the photo-friendly bandwagon. The reason? Instagram is still considered a B2C-centric platform. Read More

Have you ever visited the Wayback Machine? This website is a digital archive of almost every website that has existed since 1996. If you want to see what Yahoo, Google, or The Huffington Post looked like in their infancy, the screenshots are there.

While browsing the archive, you may find yourse Read More

During my last visit to France, I caught a conversation on viral videos between two passersby:

"Did you see this video that got 2 million views in two days," asked one.

"No, but I heard of it. I wish my videos were that famous," said the other.

"I don't understand, though. It wasn't even g Read More

In 2012, during the presidential debate in the U.S., a member of the KitchenAid’s social media team forgot they were still logged into the company’s Twitter handle while sending the message above.

The company quickly caught and deleted the Tweet, then apologized: Read More

Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below — updated to October 2014.
Read More

Two years ago, we published a two-part post on social media marketing safety with Internet marketer, curator, cancer survivor, entrepreneur and Friend of Paper.li, Marty Smith.

Since we last interviewed Marty, he has left his position as Director of Marketing for Atlantic Business Technologies a Read More

Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below. Read More