In 2012, during the presidential debate in the U.S., a member of the KitchenAid’s social media team forgot they were still logged into the company’s Twitter handle while sending the message above.
The company quickly caught and deleted the Tweet, then apologized:
Real leadership is about accountability
Posted by cendrinemedia under Social MediaFrom http://socialmediaslant.com 3482 days ago
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“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
“Lisa: Good to hear! Thanks for your response....”
“For sure, I know I did years ago when I was working for others....”
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