Marketing must control its technological destiny. Slide show and essay advocating for a marketing CTO and a growing technology culture within the marketing department.
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These stories submitted by Chiefmartec will be featured BizSugar's homepage
Rise of the Marketing Technologist
Posted by chiefmartec under MarketingFrom http://www.chiefmartec.com 5141 days ago
Data web marketing and the law
Posted by chiefmartec under Online MarketingFrom http://www.chiefmartec.com 5425 days ago
In the future of open, linked data in Web 3.0, the biggest internal tug-of-war may end up being between the marketing department and legal.
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5 marketing technology truisms
Posted by chiefmartec under Online MarketingFrom http://www.chiefmartec.com 5433 days ago
Five handy rules of thumb to keep in mind when you're thinking about adopting marketing technology solutions.
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Marketing more human, more computerized
Posted by chiefmartec under Online MarketingFrom http://www.chiefmartec.com 5443 days ago
Two parallel trends in marketing: (1) social media, which makes marketing more human, and (2) marketing automation and algorithmic marketing, which makes marketing more computerized. How do they converge?
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In search of computational marketing
Posted by chiefmartec under Online MarketingFrom http://www.chiefmartec.com 5453 days ago
A brief survey of the terms computational marketing, algorithmic marketing, and marketing engineering.
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Madison Avenue + Wall Street = Computational Marketing
Posted by chiefmartec under Online MarketingFrom http://www.chiefmartec.com 5463 days ago
As advertising agencies start to develop data practices -- leveraging some of the techniques of computational finance to the real-time digital marketing playing field -- there are new opportunities and dangers.
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Data web marketing presentation
Posted by chiefmartec under Online MarketingFrom http://www.chiefmartec.com 5478 days ago
What will marketing be like in the semantic web, the burgeoning new "web of data"? This presentation for the 2009 Semantic Technology Conference outlines a framework of 7 missions for data web marketing.
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The story of post-click marketing
Posted by chiefmartec under Online MarketingFrom http://www.chiefmartec.com 5579 days ago
Post-click marketing has become a hot issue in online marketing. Here's a bit of the backstory -- and a shameless plug for a book -- of how post-click marketing began.
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Twitter and the law of propinquity
Posted by chiefmartec under TechnologyFrom http://www.chiefmartec.com 5593 days ago
Are things like Twitter and FriendFeed bending the law of propinquity, stretching the Allen Curve? There's something to be said about serendipitous conversation streams for promoting collaboration.
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Why IT and marketing are diametrically opposed
Posted by chiefmartec under Online MarketingFrom http://www.chiefmartec.com 5605 days ago
The gap that is the marketing/IT divide is the result of structural differences in their organizational missions. Marketing technology sandboxes and a "chief marketing technologist" may be a solution.
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