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Marketing must control its technological destiny. Slide show and essay advocating for a marketing CTO and a growing technology culture within the marketing department. Read More
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In the future of open, linked data in Web 3.0, the biggest internal tug-of-war may end up being between the marketing department and legal. Read More
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Five handy rules of thumb to keep in mind when you're thinking about adopting marketing technology solutions. Read More
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Two parallel trends in marketing: (1) social media, which makes marketing more human, and (2) marketing automation and algorithmic marketing, which makes marketing more computerized. How do they converge? Read More
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A brief survey of the terms computational marketing, algorithmic marketing, and marketing engineering. Read More
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As advertising agencies start to develop data practices -- leveraging some of the techniques of computational finance to the real-time digital marketing playing field -- there are new opportunities and dangers. Read More
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What will marketing be like in the semantic web, the burgeoning new "web of data"? This presentation for the 2009 Semantic Technology Conference outlines a framework of 7 missions for data web marketing. Read More
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Post-click marketing has become a hot issue in online marketing. Here's a bit of the backstory -- and a shameless plug for a book -- of how post-click marketing began. Read More
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Are things like Twitter and FriendFeed bending the law of propinquity, stretching the Allen Curve? There's something to be said about serendipitous conversation streams for promoting collaboration. Read More
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The gap that is the marketing/IT divide is the result of structural differences in their organizational missions. Marketing technology sandboxes and a "chief marketing technologist" may be a solution. Read More
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