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Smartphone’s have been growing at a blistering pace ever since Apple introduced the iPhone back in 2007. When Apple introduced the iPhone it immediately opened the gates for a whole new way of accessing and consuming information with the introduction of their app store. One of the most requested an Read More

Once again Google has come out with another feature; this one seems a little more experimental than fundamental. I’m sure most of you are all familiar with Facebook’s like button where you can place your stamp of approval about a topic, article, brand, company and just about anything by clicking th Read More

With the explosion of social media comes an explosion of questions and how to understand the vast amounts of data. Hotels like any other business always want to know where they are at in terms of their social media efforts and influence. Returns on investment metrics are critical but how do you kno Read More

Foursquare though has managed to separate themselves from the pack. They have teamed up with American Express and started a pilot program that will offer exclusive location based offers to Foursquare users to hopefully spur sales and begin cultivating relationships with the growing number of young Read More