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Promoting your business, especially if it is a small business and yet to gain prominence, can be a costly affair with no guaranteed returns. But that is true only if you do not consider the cost effective methods of using social media and local directories specific to your business. Let's get on to Read More

If you are an online blogger looking for a more effective way to promote your site, Google Authorship may hold the answer. If you possess a GooglePlus profile, you can gain access to Google Authorship. Listed below are the fundamental principles of Google Authorship, and the ways in which it can si Read More

Ninjas are enviable for many reasons: their speed, resourcefulness and effortless multi-tasking abilities. For these reasons, ninjas and top-notch Facebook admins have a lot in common.

Ever wonder what makes a person an ultra effective and efficient Facebook admin? Four words: timesaving tricks Read More

Google+ provides a vast interactive networking platform with lucrative personal and professional opportunities. Listed below are but three ways in which you can capitalize upon the extensive possibilities of Google+, utilizing its multiple social and business networks in order to improve the reputa Read More

When it comes to trends in social media marketing, the year 2013 was very important. It brought about some big changes and 2014 will be no different. Many social media marketing experts are working hard to give the most accurate predictions for the new year and businesses all around the world are w Read More

Sure, your business is rocking it on Twitter and Facebook. With a huge following and thousands of shares and likes, one might expect company to be flourishing. What many may not know, however, is that it takes a village — or in this case, collaboration, to take a company to the next level. By lever Read More

If you needed proof that selfies have taken over the social media, here's an infographic from the team of unmetric unveils how brands using slefies-contest in their marketing strategy. Read More

how should companies empower their employees to act as social brand ambassadors? This infographic from getsatisfaction team explains: Read More

Around 94% of the top recruiters source potential candidates by surfing through their social media profiles. You can use your creativity in filling your profiles perfectly that inspires the recruiters to take a look at your resume. But do you know how to be creative to secure the attention of recru Read More

Google launched Google+ in 2011. It’s a social network that marketers and agencies haven’t exactly rushed to use.

So, almost three years after its introduction, WRS decided to analyse its growth. They looked at registered users, people who use it actively (i.e. people who interact with content i Read More