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When you publish a piece of content, would you rather make a splash with towering waves rippling outwards to great lengths or a subtle wave with barely any spread? Google+ Ripples can help create the splash you need to make with your content. Ripples are defined as an interactive visual aid of the Read More

ShareThis' analyzed consumer sharing behavior for Q4 2013 and the full year across 120+ social channels and mobile and desktop platforms. Many important geographic and demographic sharing trends emerged from this infographic, offering important insights into how consumers are engaging with content Read More

It's no wonder that more human beings are thumbing through content feeds on their mobile phones right now than any other form of media. How did we get here? Let's take walk down memory lane to review the seminal moments in the shift to a feed-based digital world - shall we? Read More

The way you write your Facebook posts is the number one key to engaging with your audience. And with the latest change in the newsfeed algorithm, more engagement means more reach. And the more people you reach, the more you are likely to get likes, comments and shares which will in turn bring even Read More

There are lots of things to do, so the team at Aristotle provide an example of a marketing schedule to guarantee success. Tape this calendar to your office wall to inspire you in the coming strategic marketing seasons. Read More

If your company is feeling a bit skeptical about Social Media Marketing, and whether or not it’s worth the effort, then the below infographic highlights 10 reasons why it may be working better than you realise. Read More

To help you wrap up your head around evolving digital arena, the team at Aristotle has designed this excellent infographic with some facts and statistics marketers need to know to take the right steps toward their digital marketing success. Read More

It is getting harder to correctly rank in search engine because Google keeps changing the goal-posts, and now they have released the Google Hummingbird update the search engine is supposed to evolve of its own accord. That is why - I'm sharing an infographic about sustainable search marketing tacti Read More

Almost 26 percent of emails are opened on smartphones. And another 10 percent are opened on tablets.What this means is that the world is becoming increasingly mobile and it’s doing it fast. If you want to reach someone, you’d better have a plan in place to do so via their mobile device of choice – Read More

If you’d be surprised at just how many businesses still don’t use social media to leverage their business. And if you’re one of them, then here’s a few more reasons why your business should be using social media, that might convince just convince you… Read More