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As you plan the organization and design of your site, think of your site visitors in three categories: Skimmers, Swimmers and Divers.

Each group is willing to go progressively deeper and spend more time on your site. They each have different needs and wants when it comes to their online experien Read More

It only seems like a week ago we were discussing the top web design trends of twenty-fourteen.

But, as we enter December, we're edging ever close to the end of 2015 — where has the time gone?

What trends have emerged over time?

Luckily, the folks at SayenkoDesign have done the legwork for Read More

AddThis analyzed 1 trillion pageviews from more than 2 billion Internet users to uncover the global web trends of 2015, and put together its findings in a nifty infographic. Read More

The pound sign has taken over social media as the ubiquitous hashtag. With a number of ways to choose the best hashtags for your posts, this infographic covers some of the most efficient and popular. Read More

The success of social media marketing can depend on the customer you are targeting and what they are buying, but for the right targets it can be very successful. In fact customers who do use social media during the online shopping process are four times more likely to spend more than those who don’ Read More

Social selling continues to be one of the rising stars of the sales industry as large and small businesses continue to incorporate in into their existing processes. But what results are they seeing? How do they go about implementing social tactics? What challenges do they face?

Here's an infogra Read More

This infographic from Sproutsocial explains what is influencer marketing, the different types and characteristics of social media influencers, how to approach influencers the right way and more. Read More

A/B Tests aren't for every website. If you have a high value item that only 20 people see a week, but when it converts it means a bigger return, A/B testing would be a lot harder to implement in a way to get return on investment. A/B Tests and multivariate tests are perfect for websites where you h Read More

There are many analytic and marketing dashboards, and the right one is always dependent on what sort of information you need. Here are a few of the most popular and recommended. Read More

SEO have been evolving over the year, and it is not necessary that what worked earlier may be working now. Some of the orthodox techniques that you might be using in your SEO efforts might be causing the traffic to fall down miserably.

So, what should you be doing?

You should stop implementin Read More