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It leaves no room for doubt that social media can play a vital role in every content marketing strategy. Social networks attract different audiences and allow marketers to share their content, promoting it to achieve specific goals. It takes experience to fully realize the potential of social media Read More

The attention spans of online users are dropping, which means you need to be more creative and sharp in catching the interest of your readers for them to read your content from start to end. Here are a few ways to get you on your way writing engaging content. Read More

Do you leverage Facebook advertising option to promote your small business? Are you wondering how to create more effective Facebook ads?

In this infographic, created by raidious, you'll learn which type of Facebook ad will help you obtain your marketing goals, as well as the exact Facebook ad im Read More

A business that is getting serious about its social media marketing presence can’t operate like an average user. You need to go beyond the standard app and start using tools that will help you monitor your brand on a local, national, and global scale.

Being able to gather greater information, an Read More

Google Analytics (GA) is one of the most powerful tools on the internet that provides actionable data that can be used to increase website traffic and improve conversion rates.

But chances are you don't know how to leverage it well.

As 80 percent of online retailers are using GA incorrectly. Read More

So you've heard all about the importance of leveraging social media to grow your small enterprise.

You realize that it can help you find new clients and engage existing customers. But actually doing marketing on sites like Facebook, Twitter and Google+ is a whole other story.

Wouldn't it be c Read More

More and more companies are utilizing social media for their marketing purposes. Posting regularly can help you to reach a wide variety of audiences, keep loyal customers up to date, and help boost your company profile. However, each social platform utilizes different algorithms; if you post too mu Read More

The social media giant - Facebook, remains the top social network among users aged 16 - 19, however, the way in which teens are using it is changing too: about 50 percent of teenage internet users now say they are active on Facebook, down from 70 percent in 2012, according to the new report from Gl Read More

Blogging and content marketing will never end, but keeping content fresh, relevant and have it make an impact needs constant revisiting. Check out these tools available at different free sites to help keep your blogging visible, high quality and what you need it to be. Read More

Marketing executives cannot bank on one viral video. Campaigns must be sustained and engaging to current and perspective customers. Katie Clem, who made the viral video of her daughter's reaction to the announcement of a Disneyland trip in 2011, told the New York Times it's all about luck. She went Read More